Posts

Spec content calendar and article

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Blog Title: How to Write Like You Talk (Without Sounding Unprofessional) Description: A deep dive into conversational copywriting. This article explains how to make your writing sound natural and engaging while maintaining clarity and credibility. Includes examples and practical tips for writers, marketers, and business owners. Keywords: conversational copywriting, natural writing tone, writing tips Blog Title: The 5 Types of Content Every Service Business Needs Description: An evergreen guide to the essential content types that help service based businesses build trust, attract clients, and convert leads. Including blog posts, email sequences, and case studies. Keywords: content strategy, service business marketing, client attraction Blog Title: First Draft, Worst Draft? Why You Need to Embrace the Mess Description: Encouragement and guidance for creators to stop fearing imperfect first drafts. This post breaks down the value of messy beginnings and how to use them as a launchpad...
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How to Write Like You Talk (Without Sounding Unprofessional)

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  Have you ever read an article and thought to yourself, “This sounds like a robot wrote it”? Sadly these days, you are probably right. In the age of AI, genuine content is becoming scarce. So, how do you stand out as a writer in a world that’s quickly being taken over by AI? You personalize your content with conversational copy. This article discusses writing tips that will make your copy relatable and help your content stand out. Why Conversational Copywriting Works When you read an article or social media post that is too technical or “professional”, do your eyes glaze over? Are you likely to continue reading a stuffy, jargon riddled article? Not likely. This is why conversational copywriting is key. When you write in a conversational tone, your copy is real and engaging. This is a great way to: Gain the trust of the reader Give the reader a sense of your personality Keep the reader’s attention Make your copy more relatable The Three Second Attention Span According to Brand...
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Why You’re Getting Ghosted After Discovery Calls—And How to Stop It

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You just wrapped a great discovery call! Or so you thought... The vibe was good. The prospect was nodding along. You both laughed at the same jokes. You made a scheduled follow up call and then...nothing. No follow-up. No response. Just silence. What happened? You got ghosted—and it’s killing your sales momentum. Let’s break down why it happens, what to stop doing immediately, and how to shift your approach so that discovery calls turn into closed deals—not cold trails. The Silent Killer: Post-Call Ghosting Getting ghosted after a discovery call isn’t just frustrating—it’s expensive. It drains your time, your energy, and your confidence. And worst of all? It feels like it came out of nowhere. But it didn’t. There are a few clear reasons this happens—and they’re all fixable. 3 Reasons You’re Getting Ghosted 1. No Clear Structure = No Clear Decision If your call doesn’t follow a structured flow, your prospect walks away unsure what just happened and worse, what’s suppose...
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Sodastream Ad Copy (SPEC)

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  Are you a diehard seltzer fan? Do you crave nothing more than the subtle, yet delicious flavor, and the perfect level of carbonation that only a nice, crisp glass of seltzer water can provide?  You are certainly not alone! Flavored seltzer water has been steadily gaining popularity in recent years as people search for a bubbly drink that is kind to their waist bands. What would be even better than a cool, thirst quenching bottle of seltzer water? Losing the bottle! Are you tired of lugging around heavy, awkward, plastic bottles? If you’re like most seltzer drinkers, you buy it in bulk, and bulky it is! What if I told you that you could have everything that you love about seltzer water, the delightful effervescence and natural flavors, without the cumbersome containers? What if there was a way to enjoy as much delicious seltzer water as you could drink, without having recycling bins that are perpetually filled with plastic bottles? And what if you found out that there was a w...
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Tech sample | Email blast | Sales copy SPEC

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  MachineSites works for you by creating a stronger brand and putting your business in a position to gain steady, qualified leads.  Have you ever wondered what it would be like if you were able to connect with potential clients the moment that they are on your site, considering your services?  Are you fed up with tirelessly monitoring your chat box and checking your site traffic, only to find that you’ve missed an opportunity?  What if I told you that there is a way to close the gap? A way to instantly connect with potential clients the moment that they inquire on your website, and free up some of your precious time in the process.  I’m telling you just that! MachineSites takes the guesswork out of contacting potential clients. This hand-crafted web platform works like a round the clock sales person by calling you and the customer the moment that they hit submit on your custom branded contact form!  Allowing you to strike while the iron is hot!  What w...
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Thought Leadership LinkedIn Post

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 Caption: Your startup doesn’t need more features. It needs a story. Early-stage founders, I’m talking to you. You’ve got the product. You’ve got the vision. But if you can’t explain what you do in a way that sticks—you’re losing investors, users, and momentum. This short video breaks down why: • Tech specs aren’t enough • Storytelling converts faster • A ghostwriter might be your most strategic hire yet If you’re ready to turn complexity into clarity—and make your messaging impossible to ignore— DM me “CLARITY.” Let’s build a brand voice that wins. hashtag # StartupMarketing hashtag # Ghostwriting WHITELABELWORDSMITH.COM
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From Sales Script to Signature Voice: How White Label Ghostwriting Can Supercharge Your Client Conversions

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  Let’s talk about something that doesn’t get said enough in the content world: Good writing doesn’t just inform, it converts. After 10 years in the sales, I decided I'd like to try something different. I had always loved writing. So, I decided to become a certified copywriter. Soon, I transitioned into ghostwriting. Once I started writing for marketing agencies, I realized that I wasn';t just writing blog articles and social media content for these companies, I had become an important part of their sales teams. I conjured up (and dusted off) all the sales techniques I had developed over the years and poured them into my writing, and White Label Wordsmith was born. Now I help marketing agencies and sales teams bridge the gap between telling a story and closing the deal . Minimize image Edit image Delete image Ghostwriting Is Sales in Disguise When most people hear “ghostwriter,” they picture blogs or social posts. Here’s what they miss: A well written post with a powerful call ...
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