Spec content calendar and article

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Blog Title: How to Write Like You Talk (Without Sounding Unprofessional)

Description:

A deep dive into conversational copywriting. This article explains how to make your writing sound natural and engaging while maintaining clarity and credibility. Includes examples and practical tips for writers, marketers, and business owners.

Keywords: conversational copywriting, natural writing tone, writing tips

Blog Title: The 5 Types of Content Every Service Business Needs

Description:

An evergreen guide to the essential content types that help service based businesses build trust, attract clients, and convert leads. Including blog posts, email sequences, and case studies.

Keywords: content strategy, service business marketing, client attraction

Blog Title: First Draft, Worst Draft? Why You Need to Embrace the Mess

Description:

Encouragement and guidance for creators to stop fearing imperfect first drafts. This post breaks down the value of messy beginnings and how to use them as a launchpad for polished, powerful content.

Keywords: writing process, first draft tips, content creation mindset

Blog Title: SEO Isn’t Scary: A Beginner’s Guide for Writers

Description:

Breaks down basic SEO concepts in plain English for creatives and writers who want to improve visibility without getting lost in technical details. Simple, empowering, and actionable.

Keywords: SEO for writers, beginner SEO tips, content visibility

How to Write Like You Talk (Without Sounding Unprofessional)

INTRO:

  • Hook: Ever read a blog post that sounded like it was written by a robot? You may be right!
  • Brief overview: Why conversational writing works and why it matters.
  • Preview: What you’ll learn in this post, an explanation about the balance between real talk and polished prose.

SECTION 1: Why Conversational Copy Works

  • Builds trust and its relatable
  • Mimics natural reading flow
  • Keeps the reader’s attention (especially in digital content)

Include stat or quote about attention span / digital reading habits.

SECTION 2: What “Conversational” Doesn’t Mean

  • Not sloppy or lazy writing
  • Not filler words or fluff
  • Not turning professional copy into text-speak or slang (unless that’s your brand)

Quick example of “too casual” copy vs. balanced conversational tone.

SECTION 3: How to Write Like You Talk (The Right Way)

  • Read it out loud
  • Use contractions
  • Break up long sentences
  • Use transitions like “Here’s the thing” or “Let’s break it down”

Tip: Picture your ideal reader and write to them, not at them.

SECTION 4: How to Keep It Polished

  • Avoid run on thoughts
  • Keep grammar clean (but not rigid)
  • Maintain clarity even in a casual tone
  • Use structure (headings, bullet points, clean, short paragraphs)

Bonus: Use editing tools like Hemingway or Grammarly for polish without losing voice.

CONCLUSION:

  • Recap: Conversational copy is about connection, not chaos.
  • Final encouragement: Your voice is your power. Learn to wield it with intention.
  • CTA: Ask readers to share their biggest struggle with sounding natural in writing.

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