How To Enhance Your Client's Mood With Powerful Color Choices

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Color isn’t just Decoration, it’s Emotion.

When you walk into a room, your brain instantly reacts to the colors before you’ve even had a chance to scan the furniture and design. Color is inspirational! It enhances your mood. Choosing the right color palette is crucial when designing someone’s space. Are you designing a calm area like a bedroom? Or creating an energetic office space? Overlooking the Psychology behind colors is a missed opportunity to design a space that resonates with your client’s unique personality and style.

In this article, you will learn how to effectively choose a color palette with intention to create emotional impact. Soon, you will be designing spaces that feel as good as they look.

Why Color is More than Just a Style Choice

According to this study by The Goss Agency, the brain makes snap judgements in less than ninety seconds, and 60% of that judgment is based on color.

“People make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone.” Institute for Color research

So, when you’re choosing a color palette for a space that you’re designing, you must remember that it’s a crucial choice.

The Psychological Effects of Colors




When you look at this image full of vibrant, gorgeous colors, what emotions do you feel? This image evokes an ecstatic reaction. This is because color influences both physiological responses (like heart rate or alertness) and psychological reactions (like calm or urgency). For example, red can increase arousal, while blue is shown to lower pulse rate and promote calmness.

Choosing Color Palettes for Specific Spaces

Some color associations are based on culture and upbringing. However, most of these associations are Universal. If you’re designing an office, you might design a color palette of uplifting, energetic colors, such as orange and yellow. When designing a family space, perhaps consider purples or blues, which calm the nervous system.

Another example would be choosing colors such as white or aqua when designing a bathroom. These colors make the room feel clean and refreshing.

Designing for the Vibe: How to use Color with Intention

Here are some ways that you can design with the vibe in mind:

  • Create a mood board based on your intentions, not just style
  • When choosing colors, consider your client’s personality
  • Combine colors and purpose
  • Layer lighting and color: Lighting enhances how colors are perceived

Why Does this Matter to Your Clients and Your Business?

When you design with color Psychology in mind, you’re not just creating a space, you’re creating an experience. Click the image below to watch a video explaining color choice and emotion.



Creating these experiences is great for your business. As we know, a happy client is a great source of referrals.

Color Is the Silent Storyteller of Every Space

Now you know that your choice of color when designing a room is not only for style, it’s epic. When 60% of your client’s judgement comes from the color of the room, color is everything.

How are you going to implement these tips in your designs? Let’s talk about it in the comments!









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